I’ve spent over 20 years leading marketing transformations across B2B and B2C, helping brands turn their marketing from an expense into a true profit driver. Most recently, I’ve been focused on consulting, partnering with small businesses and established brands to build strategies that drive measurable growth—whether that’s reducing acquisition costs, improving customer retention, or doubling lead generation. I’m passionate about taking a hands-on, no-fluff approach: diving into data, streamlining processes, and creating campaigns that make sense for the business and actually deliver results.

For example, I’ve led initiatives that achieved a 40% reduction in customer acquisition costs, drove a 165% increase in brand engagement, and doubled qualified leads by designing strategies that align marketing with tangible revenue goals.

At the heart of everything I do is helping businesses grow—whether by building high-performing teams, executing multi-channel strategies, or leveraging Martech and analytics to optimize performance. I love solving problems, making an impact, and ensuring that marketing doesn’t just look good—it delivers real ROI.